New business strategy for agencies

Small steps to bring more business into your agency

There is no such thing as the perfect new business strategy. There are however lots of little steps or measures that can be introduced to help you land more campaigns, clients or projects. Regular clients are the bread and butter to most agencies bringing in regular work and a steady income. But to push boundaries and expand, you need to . . .

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September 11, 2014

Dronevertising, Dronies and Drontages - Five uses for drones....

As drone technology takes off, how can your agency make the most of drones?

Drones seem the be the next ‘big thing’ in agency land with terms such as drone-vertising, dronies (a drone selfie) and drontage gradually entering the lexicon of a marketer. You can’t argue with the fact that drones will change the way some businesses operate going forward. Take farmers for example who are using drones to do aerial surveys . . .

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August 22, 2014

Project plan for a branding project

What to include in a project plan for a branding/rebranding project

If I asked you to think of a brand, the first thing that may pop into your head is its logo. But a brand is so much more than this. A business’ brand is its identity, its identity to all of its touch points – customers, stakeholders, competitors, observers. It’s key to the success of a company and therefore needs to be maintained and kept . . .

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August 15, 2014

Why is social listening important?

The whys, the hows and the tools to make social listening work for your social media strategy

Social media usage has exploded and changed the way companies interact with customers. The huge range of social media platforms means that at any one time, there could be thousands of consumers talking about recent experiences with your company. Good, mediocre, bad, earth shattering – they all deserve your attention. The simple fact is that . . .

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August 01, 2014

Digitally enhance your 2014/15 Premier League experience

A few of the best apps, sites and podcasts to help maximise your footballing happiness this season.......

This comes in as my favourite football podcast and I've tried a few. What I personally like about it over Football Weekly, The Game or the Sky Sports - Football Podcast is the lighthearted humour that goes with it. You get serious analysis and a good chuckle with it.
The website is pretty nifty as well . . .

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July 21, 2014

The content audit process for a website

Get to grips with the content on your website

Content audits are hardly the most glamorous part of a website migration, but the information they provide can be pivotal to the success of your content strategy. As well as being unglamorous, they also aren't a lot of fun to do. It is often a case of headphones in, head down and coffee on standby. You can automate some parts of a content . . .

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June 19, 2014

Social media strategy for your business

SLEEP Social Media - Speak. Listen. Engage. Empower. Profit.

Gone are the days where social media is just a ‘nice to have’ for a business, an afterthought managed by one unfortunate soul on the marketing team. Social media and a good strategy behind it is now a ‘must have’ for any business.

Facebook had its tenth anniversary this year and Twitter has just turned 8 . That’s not to mention the . . .

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June 09, 2014